What is IdeaTrophy?

Unilever IdeaTrophy is a creative marketing experience, where you will figure out how business works in real life while developing your skills and competencies. Unilever IdeaTrophy offers a unique learning experience for all participants at all stages.

Every year, a leading Unilever brand or function is selected as the sole focus of Unilever IdeaTrophy.

The challenge first started in 2001 with OMO and went on with Algida in 2002, Lipton Ice Tea in 2003, Dove in 2004, Knorr Çabuk Çorba in 2005, Lipton in 2006, Customer Development in 2007, Cornetto in 2008, Axe in 2009, OMO in 2010, Lipton in 2012, Magnum in 2013, Rexona in 2014, OMO in 2015, Knorr Çabuk Çorba in 2016, Axe in 2017, Cornetto in 2018 and Elidor in 2019.

And this year, Magnum is joining us to celebrate the 19th Unilever IdeaTrophy. Magnum is inviting you to the Pleasure Edition of Unilever IdeaTrophy to inspire pleasure seekers with your spark of creativity in their journey to explore more!