WHAT IS
IDEATROPHY?

Unilever IdeaTrophy is a creative marketing experience, where you will figure out how business works in real life while developing your skills and competencies. Unilever IdeaTrophy offers a unique learning experience for all participants at all stages.

Every year, a leading Unilever brand or function is selected as the sole focus of Unilever IdeaTrophy.

The challenge first started in 2001 with OMO and went on with Algida in 2002, Lipton Ice Tea in 2003, Dove in 2004, Knorr Çabuk Çorba in 2005, Lipton in 2006, Customer Development in 2007, Cornetto in 2008, Axe in 2009, OMO in 2010, Lipton in 2012, Magnum in 2013, Rexona in 2014, OMO in 2015, Knorr Çabuk Çorba in 2016, Axe in 2017, Cornetto in 2018, Elidor in 2019 and Magnum in 2020.

And this year, we are shaking things up a bit and going beyond brands…

At Unilever, rethinking everything we do constantly is how we reshape the future for better!

Future Edition is an experience all about Home Care, Foods & Refreshment, and Beauty & Personal Care categories - not just a single brand!

In the 20th Unilever IdeaTrophy, we invite you to explore how we can rethink for the future together with our key category initiatives “Clean Future”, “Future Foods” and “Positive Beauty”!