Ready to rethink for the future? Well, before you start, you might want to have a look at the rules:
  • Undergraduate, postgraduate or master’s students from all departments and levels of seniority registered at universities in Turkey can participate in the 21st Unilever IdeaTrophy.
  • Participants can apply to Unilever IdeaTrophy as a team of three people.
  • Each person can only be the member of one team. In case of a second application, only the first one will be considered.
  • When filling in the application form, applicants will be asked for a username and a password which will be used to access to the Semi-Final and the Final content.
  • Each team will have to decide on a main contact person with whom Unilever IdeaTrophy administration can keep in touch throughout the 21st Unilever IdeaTrophy.
  • Each team can only submit one written submission with one video. Once the form and video are submitted, it cannot be revised. A registration cannot be completed without completing the form and uploading a video. Remember, all team members should be present and talk in the introduction video. The written answers to questions will make up 70% and the introduction video 30% of the total score of the teams. As a result of this phase, 25 teams to go through and to take part in the semi-final will be announced on March 21st, 2023
  • All teams will be assigned to the same brief of Dove, Unilever. The teams have to go through the Semi-Final and, if they succeed, Final with the assigned brief.
  • In the Semi-Final, the entitled teams will be preparing a presentation in response to the brief, which will be published in the Brief section on Unilever IdeaTrophy website on March 21st, 2023 Only the teams selected for the semi-final will be able to access to the brief, using their usernames and passwords.
  • The teams will be submitting their Semi-Final presentations from the submission form in the Submit section no later than April 11st, 2023 by 17.00
  • As a part of the Semi-Final, each team will have to join video conferencing sessions with Unilever IdeaTrophy team on April 12nd-13rd, 2023 during their assigned hour to do their presentations. Each team will have 7 minutes for their presentation and 2 minutes for questions. Each team will be notified of the time and day of their session, and connection details via e-mail before April 14th, 2023 As a result of this phase, 10 finalist teams will be announced on April 14th, 2023
  • Finalist teams will be given an additional brief to improve their semi-final ideas. The final brief will be released on Unilever IdeaTophy website on April 14th, 2023 and will be accessible by the finalist teams using their usernames and passwords.
  • The teams will be asked to attend the Final of the 21st Unilever IdeaTrophy, which will be held this year on May 4th-5th, 2023 In the Final, the teams will be doing their presentations to Unilever Turkey Board. All team members must be present in the Final and during the final presentation. At the end of the camp, three teams will be named as “the winning team”, “1st runner-up” and “2nd runner-up”.
  • English is the language for all materials submitted or presented.
  • Throughout the competition, teams will submit all necessary information via Unilever IdeaTrophy website which is on and all teams will be contacted via e-mail, and phone if necessary. Likewise, Unilever IdeaTrophy Administration will provide all necessary information on Unilever IdeaTrophy website and via e-mail.
  • Submissions later than the deadlines or in formats other than the specified will not be accepted under any condition.
  • The finalist team members of previous years are not allowed to apply again.
  • In the case of being awarded with a visit abroad, participants should be eligible to obtain a valid visa for the specified country to claim their prizes. Though winning teams are supposed to represent Turkey in the UFLL event in London in 2023.